Design and implementation of Spring Summer 2018 Kids Window Display.

For Lifestyle International Pvt. Ltd. India

Window was target towards highlighting and boosting interest in the full-fledged Summer Kidswear category at Lifestyle.

Greeting the world to celebrate its annual trip to sun, this window is themed - Underwater. With the hues of coral & aqua it presents a myriad of fascinating corals and shells and larger than life sea creature, swimming turtle. Window showcases curious kids awed by the captivating beauty of magical world beneath the ocean. A turtle hanging out near corals nice and docile, swimming steadily with strong wing-like strokes of its huge flippers is the true attraction of the window. A mannequin pose trying to reach the turtle was specially developed to connect mannequins in the composition depicting kid’s desire to get closer and experience what it is to be like a turtle’s companion.

Overall the display makes you high on the summer dive, leaving a recall of well styled, color coordinated, interactive story telling- with the feeling that kids should own this mind space and the great ensembles to go along with.

The display not only grabs customer’s attention from a distance but stimulates their imagination with its wondrous representation of the swimming turtle and best of kids summer fashion as they come closer. Background is kept in line with the underwater ambience and provides full sense of submerge. Summer is a memorable time for kids and this window brings out the excitement through its unique and fun sense of fashion.

Awarded "Designer Dozen Award" at the International Design Conference (IRDC)2019,Boston.